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Microsoft and Yahoo! (MSFT-YHOO) Fail to Reach Deal On Merger/Acquisition

According to Marketwatch, there will be no Microsoft acquisition of Yahoo! because Microsoft cannot meet Yahoo’s economic demands.
Who out there besides Microsoft ever though this acquisition made any sense? From the get-go Yahoo! didn’t seem interested in being swallowed or dismantled by Microsoft. The whole thing seemed rediculous and it seems […]

Search Engine Strategies Chicago 2007 - “Dealing With Affiliates” Panel

So the last time I spoke at Search Engine Strategies was in Toronto in 2006, I believe. That panel was on shopping engines (yawn!). Sure, there are some things you can do with shopping engines. You can try all the different ones, spend lots of money on them, pay their ever-increasing cost […]

Keyword Max - The Best Value for a PPC Bid Management System

The list of Pay Per Click (PPC) bid management systems in the marketplace today is rather large. When you want a system that works and you don’t want to spend your whole advertising budget on the management system, go with KeywordMax!
As search engine advertising gets more and more competitive and more and more advertisers […]

Google (GOOG) Buys DoubleClick (DCLK) for 3.1 Billion

Holy shit, this is huge!  There had been rumblings for the last few months that DoubleClick was on the block, talking to Microsoft (MSFT), Google (GOOG) and maybe others about a potential sale.  Well, apparently on April 13th, 2007 Google won the bidding war and will be taking over DoubleClick.
3.1 billion seems like a bit […]