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Just got finished presenting on the panel - Defending Your Paid Search Budget Against Fad Ads and am now in the Avoiding PPC Pitfalls session.
Amy from Closed Loop Marketing is presenting the evils of broad match and advanced match with some prime examples of why you shouldn’t be running all your campaigns on […]
Remember waaaaaaaaaaaaaay back in the day, when SES - Search Engine Strategies shows had just gotten started? The conferences were of a manageable size, you had a sit down lunch instead of a lunch it looked like someone sat on crammed into a little box. They had speaker receptions. If you were […]
Search Engine Strategies without Danny Sullivan & Chris Sherman, who would have thought? Well, now Kevin Ryan is at the healm of Search Engine Strategies and Danny and Chris are making tracks with Search Marketing Expo (SMX) under the umbrella of Third Door Media. Along with Brett Tabke of WebmasterWorld, Danny & Chris […]
