So you’ve decided to record a teleseminar for later sale as a product. Good for you. Teleseminars make a great audio product. You can package them either as MP3 for online or as CDs for physical products. They’re reasonably easy and quick to create. And they tend to be a mid-price product.
All in all, a great decision on your part.
But now comes the hard part. Actually recording your teleseminar to sell later. In this article I’m going to share seven tips to help you create a product from your teleseminar.
1. Always make multiple recordings of each event.
One of the realities of teleseminars is that things go wrong. Frequently the source of the problem is the recording. The quality isn’t there. The recording loses part of the teleseminar. And so on. Now if you’re just putting on a teleseminar for the purposes of the teleseminar, there’s no great loss. But when you’re intending to turn it into a product that lost recording can be very important.
2. Practice, Practice, Practice.
If you are intending to sell your teleseminar as a mid-range product you can’t afford to not have your every move choreographed. You can’t afford to be stumbling over your words or missing queues. And the only way to be sure that doesn’t happen is to practice. Besides the more recordings you have the better.
3. Always repeat your teleseminars.
For the same reason you need to record your practice sessions you need to be prepared to run the teleseminar multiple times. Each time you run it gives you more recordings that your editor can use to create a perfect copy.
4. Don’t worry about mistakes.
That’s a problem for the editor. That’s why you have an editor after all. To fix your mistakes and add the packaging. Just back up and say it again. In a live event mistakes are expected. Your editor will fix the recorded version afterwards.
5. Always mute the other participants.
One of the biggest problems you are going to have with making a product from a teleseminar is the unexpected interruption. You know the one where you suddenly have competition from a two year old who wants to show Mommy or Daddy their latest artwork? Reduce everyone’s embarrassment and make life easier, mute the participants. In fact, if you can give them a written chat session to ask question that’s even better.
6. Don’t forget music for the opening, closing and transition.
To create a professional audio product you’re going to need to edit music and two extras into the final product. You don’t need to do this for the teleseminar itself. But you do need to do it in the final product in order to present a polished professional appearance. Specifically you’ll need introductory credits and closing credits. You’ll also need to incorporate music in the credits and in scene transitions. Some recordings may even incorporate background music throughout the product in order to enhance communications.
7. Watch the time when you are designing your teleseminar.
Depending on the type of product you are creating you may have a problem with your timing. Online digital products (in other words MP3s) have no real limits. You’ll run out before they do. But CDs can only hold roughly eighty minutes of recording. How long is that in teleseminar terms? It depends on how much dead air the editor removes, how long the intro credits are, how long the closing credits are and how much time is used for transitions. But you’re always better to be short than long.
