Ever heard of Twitter at www.twitter.com? It is one of the few useful social networking sites. It could also be called a microblogging site. When you setup an account on Twitter you can “follow” other people on Twitter and see what they have to say. Other people can follow you if you let them and they choose to follow you.
Are you interested in skiing?
Are you feeling a little unnerved about the peanut butter salmonella scare becaue you or your kids like to eat it?
Do you want to be able to quickly get information about unfolding events like the plane that crashed in the Hudson River?
Do you want to see what people are saying about search enigne marketing?
Concerned about the TARP bailout that is sucking all the tax payer dollars from US citizens?
Maybe you just want to see what people are saying about Obama.
Whatever you are interested in, you’l find a conversation about it on Twitter.
Unlike Facebook and MySpace that just have random stuff from various people with no particular order to it, you can instantly find a conversation on almost anything on Twitter.
Not only do people discuss current events and hobbies on Twitter, they talk about products, brands and experiences with companies.
What to see what people are saying about Subaru and find people to ask about thier Subarus? You’ll find it on Twitter.
Need to find a place to open a checking account or get a mortgage and considering Bank of America? You’ll find people talking about Bank of America on Twitter.
Thinking about buying a new home and considering Toll Brothers? Do a search on Twitter and see what people are saying about the company, Toll Brothers homes and the stock performance.
Twitter is growing by leaps and bounds but it is still one of the social networking types sites that many people and companies are not familiar with. How could Twitter change that? Use PPC Search! Search done well is a conversation. The consumer turns to a search engine, types in a query which is in effect a question. By linking the keyword triggered search ads to relevant Twitter search pages, Twitter can potentially introduce millions of people to Twitter by dropping the in the middle of a conversation about the topic they are seeking infomration on.
Presumably at some point Twitter wants to make money to generate some kind of return on the 250 million or so it has received in investment capital. Those with the big pockets are companies pushing products. What better way to introduce large companies to Twitter than to bid on their brand names and link to a search page of Twitter results with a conversation about the brand? Since lots of big corporate types don’t know the Internet from a billboard, dropping them right into a conversation would be the best way to get them to pay attention to Twitter without having to sell them on it.
Once Twitter has the attention of brands, retailers and other businesses, it will be much easier to turn Twitter into a company that makes money and work with advertisers to figure out an advertising or subscription model that makes sense and money for Twitter.
Take some of that investment cash and position Twitter as the answer to millions fo search queries and watch the membership begin to skyrocket!
