Adam Jewell - Search & Affiliate Marketing

Search Engine Strategies without Danny Sullivan & Chris Sherman, who would have thought? Well, now Kevin Ryan is at the healm of Search Engine Strategies and Danny and Chris are making tracks with Search Marketing Expo (SMX) under the umbrella of Third Door Media. Along with Brett Tabke of WebmasterWorld, Danny & Chris are two of the most knowledgeable and experienced search gurus that host search focused conferences.

The conference will cover all aspects of search, have some exclusive content and insights that only Danny, Chris & other speakers and modertors will be able to provide and skip the boxed lunches! This might not seem like a big deal but one of the bast parts of CJU is the outstanding food served throughout the show. Most other conferences serve stuff your kids woud be embarrased to call a school lunch. Back in 2000 when SES was first getting off the ground, they used to serve good food but then the accountants teamed up with the shareholders and decided that they could make more money if they served cardboard to the attendees. Great food - just one more reason to head to SMX West.

SMX has also teamed up with the Las Vegas Affiliate Summit conference to offer great deals for those who go to both conferences. Register for SMX West or Affiliate Summit and get 50% OFF the admission fee to the other conference.

The conference will have quite a variety of sessions and keynotes. I’ll be on the panel - Defending Your Search Budget Against New Ad Fads in the paid search track on Day 1.

Are social media, blogs, widgets, NeverEndingFriending and other new ad opportunities attempting to take money away from search? Learn how you should look at and allocate your budgets to get the most bang for your buck! Even after all this time, search is sometimes still misunderstood, the metrics and measurements may not be in place to make a strong stand for search. Learn how to look at and present your case to keep get your organization to find funds elsewhere to fund the latest ad fads. Since search can be intangible and you won’t be submitting your search campaign to any “Addy” or other award contests, it seems more intangible and harder for old school budget allocators to understand. As a result, you need to make a strong financial case for your search budget.