Adam Jewell - Search & Affiliate Marketing

The list of Pay Per Click (PPC) bid management systems in the marketplace today is rather large. When you want a system that works and you don’t want to spend your whole advertising budget on the management system, go with KeywordMax!

As search engine advertising gets more and more competitive and more and more advertisers wake up to the potential and opportunity that awaits, more and more technology solutions are developed to manage campaigns. If you are Target, Amazon, or Ebay, KeywordMax isn’t likely to be the tool for you. If you’re a mid sized, even fairly large company with thousands of keywords, KeywordMax may be just the system for you.

The beauty of KeywordMax is its simplicity. There are no redirects that may take hours and hours to generate, there is not fancy technology behind KeywordMax, it just works.

It tracks your bids, it tracks you match types, reports sales by keyword and engine and can track organic search traffic and other advertisements as well. It’s got the same bid rules at virtually all of the (often far) more expensive sysems from the industry heavyweights that often charge six to eighty times what KeywordMax charges. These bid rules are not particularly advanced but neither are the bid rules on most other systems. Unless you have hundreds of thousands of keywords to manage and even then, the additional cost for most other systems may be hard to justify.

KeywordMax charges based on actions which include bid updates, bid checks, tracking actions, clicks and other actions that the system tracks or initiates within the engines. With other systems you can pay up to $0.03 per click and probably won’t get below $0.01 per click. The cost per action on KeywordMax typically ranges between $0.00163 and $0.000125. In most cases, multiple actions will be associated with a click so the action & click process are not apples to apples comparisons, however in virtually all cases, especially for smaller advertisers, KeywordMax wins a price competition hands down.

With KeywordMax, you can track order IDs, you can automatically generate the tracking parameters needed to setup your campaigns and you can manage your campaigns from one central interface. What more do you need?

Well, generally not much but you also get a click auditor to help detect fraud traffic and if you’re an agency or SEM company you can get bulk accounts that can be private labeled so your clients will think they are using your in-house system.

When you want an inexpensive PPC bid management system with most of the features of the big names in the industry, go for KeywordMax. It just works.